branding

The R.I.T.E Touch

This logo was created for Maryland General Hospital's Employee Excellence initiative. The idea behind the program is that once you touch the heart, everything changes. One of the goals was to create a logo that had an Icon that could be used in all sorts of ways – even as a mascot. We were under a huge time crunch to create the logo before the program launch.

At the last minute, we had the idea of using the 4 individual words as the fingers of a hand. In essence, the words become part of the person and they are empowered to touch someone's heart.